Shruti Hassan, brand ambassador of Lloyd

May 03, 2015 10:52 | Market Watch
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Lloyd signs on Shruti Hassan as Brand Ambassador

Chandigarh,  May 1st Friday 2015 (Kulbir Singh Kalsi):- Consumer durable major Lloyd has brought Shruti Hassan on board as its brand ambassador in India. The contract entails Shruti to endorse the products of Lloyd in India through promotion, advertising and marketing, the company said in a statement.

The product portfolio includes state-of-the-art Air Conditioners, LED TVs, Washing Machines, Refrigerators and Small Home Appliances.  

 

"Lloyd has been associated with Bollywood Stars like Karan Johar, Akshay Kumar & now with Shruti Hassan. We believe Shruti Hassan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products," Mr Nipun Singhal, Director, Lloyd Electric & Engineering Limited said.

 

Mr Atul Seth, Marketing Head, Lloyd Electric said, "At Lloyd, we are currently rejuvenating our brand identity with a renewed focus on innovation and superior technology & we are making earnest and relentless efforts to ensure that every customer gets superior quality product and a super-efficient after-sales service. Shruti is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Shruti, there would be a far-reaching impact and greater awareness of our brand.”

 

Shruti added, “It is an honor and privilege to be associated with Lloyd which has state of the art innovative and technologically advanced products which are exceptionally stylish in their design. I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”

 About Lloyd Electric and Engineering Ltd: Founded in 1956, Lloyd has a true-blue lineage of nearly 60 years in high-end air-conditioning and electrical applications for sectors like railways, defense, mobile radar systems, malls, offices and multiplexes. Today, Lloyd Electric and Engineering Limited is the leading and largest producer of Coils / Heat Exchangers (Fin and Tube type) in India, serving the entire spectrum of HVAC & R industry in the country as well as OEM’s in North America, Europe, Middle East and Australia. Lloyd acquired Luvata Czech, SRO facility in Czech Republic in May, 2008 to strengthen its European presence. Lloyd forayed into consumer durables a decade back and today it offers a wide range of world class products including air-conditioners, LED television, refrigerators, deep freezers, washing machines, water dispensers and small home appliances. Lloyd consumer durables come packed with best-in-class technologies and the assurance of legacy of trust of nearly 60 years