‘Har Ghar Kuch Kehta Hai’ shows the inside of Himachal Pradesh

Oct 01, 2012 10:36 | Feature & Viewpoint


Shri Arye Juggesseur, High Commissioner of Mauritius in India said that tourism plays an important role in strengthening the economy of a nation. He stated this while presiding over the 3-day 34th All India Public Relations Conference last evening. The theme of the conference is ‘Communication Strategies for Travel and Tourism’.

Speaking on the occasion, Shri Arye said that India and Mauritius shared cultural and historic relations and tourism contributes major chunk of share in the economy of Mauritius. He said that the sustained efforts of PRSI (Public Relations Society of India) were commendable.

Shri Arye said that in present context the fast growing information, communication and entertainment technologies have brought about an upsurge of information intensive services which had radically changed the world. Even the Media was taking the tourism industry seriously recognizing the fact that travel and Tourism had a powerful impact on local and National economies.

He said that PRSI had been actively involved in Media Transparency and highlighting the ethical values and building bridges between the organization and the clientage. Speaking to the theme of the conference he said that organizations and companies worldwide were dwelling upon travel and tourism for image building purpose. He said that Travel and tourism is one of the world’s largest economic sectors. Referring to the tourism in Mauritius, he said that Mauritius was an International recognized tourism destination and a glaring example of high quality tourism attracting high end tourists and at present accounts for 8.4 percent of the Gross Domestic Product (GDP).

Shri. Ajay Mittal, Additional Chief Secretary said that Public Relations being a two way traffic mode and an effective tool of communication helps in formulating better policies and programmes through valuable feedback. He said that in the fast changing process of technology the responsibility of PR has far more increased. He stressed for proper communication network, better connectivity, supporting resources, the change in perception of the people towards the visitors and the guests, improved law and order and above all the culture and hospitality for taking tourism leaps and bounds and bringing about an economic revolution.

He said that the people in Himachal are simple and known for their warm hospitality as a result of which Himachal Pradesh today stands high above being the best tourist destination from rest of the country  which was evident from the fact that it had received over a dozen awards from well recognized International and National agencies in the field of tourism promotion.

He said that lots of efforts and initiatives had been taken in Himachal Pradesh for promoting tourism and many innovative schemes such as ‘ Har Gaon ki Kahani’, ‘Har Ghar Kuch Kehta Hai’ had been launched which gives a peep into the culture and traditions of the State.

He hoped that more valuable suggestion would pour-in through deliberations in the conference which would go a long way in promoting tourism activities in a big way in the State.

Dr. Ajit Pathak, National President PRSI lauded the efforts  of the youngest PRSI, Shimla Chapter for hosting this conference. He said that the job of PR was building images and the PR professional should abstain from indulging in unethical practices which may harm the organizations.

Shri V.P. Sharma, Vice President North said that PR profession is better amongst all other professions in the world which gives instant results. He said that as of today 11 percent of total population of world was working in tourism sector and the percentage being 6.5 in Indian context.

Earlier Shri. B.D. Sharma, President PRSI, Shimla Chapter welcomed the Chief Guest and other dignitaries present on the occasion. He said that the idea of hosting this conference in Shimla was taken in National conference of PRSI in Delhi by Shri. Ajit Pathak. He thanked for the support and Guidance of Shri Ajay Mittal, without whom, this could not have been possible, said he. Shri Sharma also detailed various activities being undertaken by PRSI chapter Shimla.

Shri B.D. Sharma was honoured with the best Chairman Award of PRSI  along with Shri N.L Narasimha of Ahemdabad PRSI Chapter. The award was given by Shri Ajay Mittal, ACS. Besides, various other awards were given in different categories in PR profession.


Dr. Arun Sharma, Director, Himachal Pradesh Tourism and Civil Aviation spoke on ‘Communication Strategies for Tour and Travel’, Shri MJA Sheehan, Editor, Asia Pacific Public Relations Journal on ‘The Language of Tourism, Prof. Vibhavari Kumar on ‘Fashion Tourism’ in the first session of the Conference while Shri N.L. Sharma, Director (Personnel), Satluj Jal Vidyut Nigam Limited on ‘Corporate Social Responsibility’, Shri Tej Bahadur Mathur, Head Corporate Communications, Hindalco spoke on ‘Employees as Ambassadors of Corporate Organizations’ in the second session of the conference and Ms Monisha Mitra, Managing Director, White Paper Consulting, New Delhi spoke on ‘Communication that can hold your tourists back with you’, Shri Anuj Dayal, Head, Corporate Communication, Delhi Metro on ‘International Tourism Potential of Metro Trains’, Shri Madan Bahal, Managing Director, Adfactors PR Pvt. Limited Mumbai spoke on ‘Financial Communication’ in third session of the conference.